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In 1990, Donna Kohl left a position as a hospital marketing director to develop a specialized consulting business designed to offered comprehensive ‘hands-on’ marketing consulting and support for health care professionals.

Medical Marketing Today (formerly Kohl & Associates) is dedicated to identifying marketing needs and developing cost-effective, practical and result oriented marketing action that are customized to meet the individual group’s budget and culture. Executing these actions with professional expertise, Medical Marketing Today assures the highest level of return for each group’s marketing investment.

Medical Marketing Today offers rationale for all recommended actions and promotes training internal staff so that each may become more marketing independent. Medical Marketing Today consults with all types of medical fields with a special emphasis in developing marketing activities with medical specialties that are dependent upon professional referral (peer to peer) marketing for their practice growth.

In addition, we provide healthcare marketing consulting services for all healthcare sectors including physical therapy and rehabilitation, general and dental specialties,podiatrists, optometrists and to those who sell services to physicians, and other health professionals including DME (durable medical equipment) and EMR (electronic medical records) companies.

about donna kohl

Donna Kohl has over 22 years of Health Care marketing experience and 3 plus decades of diversified sales, sales management, and comprehensive marketing management experience.

In 1990, after leaving a position as a hospital marketing director, she formed COSTELLO & KOHL, Medical Office Management & Patient Development Consultants, which in 1994, KOHL & ASSOCIATES replaced Costello & Kohl, with additional operational support services, such as off-site staff recruitment and screening.

In 2001, Ms. Kohl, along with Judie Kavit, formed Accelerated E-Commerce & Web Design, Inc., to address the Internet element of comprehensive marketing plans.

In 2004, Kohl & Associates, Inc. changed its name to Medical Marketing Today to clearly demonstrate our commitment and focus on health care marketing and practice development activities.

Medical Marketing Today has offered medical office management seminars for the Office Managers' Groups throughout Virginia. Additionally, Ms. Kohl has been a guest lecturer at the Virginia Commonwealth University/Medical College of Virginia's College of Dentistry and the Small Business Development Center’s Next Level Classes in Hampton Roads, Virginia.